Course Learning
Objectives |
Course Title
Sales Presentation Skills
Course Designed for
Experienced professional salespeople who wish to build on
their communication skills to create real impact when selling a product, service or idea
to a customer or a colleague.
Aim
The aim of this course is to enable delegates to be able to
establish their customers' needs, how to match these needs to the benefits offered by
their product, and then create a strong impact by presenting their product or service
using a systematic brand talk.
Objectives
By the end of this course each delegate will be able to:
- Identify what motivates people to buy
- Plan a structured approach using the systematic sales cycle
- Clearly identify the individual steps of a typical sales
call, and the business opportunities in each case
- Maintain control of their presentation using a set of
selling tools
- Use simple questioning and active listening techniques to
establish exactly what their customer needs and wants
- Identify and sell the benefits, not the features of their
products
- Create real impact in the mind of their customer with a
structured product brand talk
Duration
Two days: 9.30am - 4.30pm
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