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Course Learning
Objectives |
Course Title
Ethical Selling Skills
Course Designed for
Sales professionals who would like to develop a more
influential and ethical approach to selling.
Aim
The aim of this course is to enable delegates to forget
the aggressive, 'hard sell' approach, and to develop the communication
skills required to achieve repeated success with face-to-face selling.
Objectives
By the end of this course each delegate will be able to:
- Explain the differences between marketing, selling
and negotiation
- Understand the psychology of why people buy
- Use a systematic approach for contacting and selling to
customers
- Set meaningful business and personal objectives for every
sales call
- Make worthwhile appointments on the phone
- Design an agenda for meeting a potential customer for the
first time
- Use simple, but effective, communication skills to
build rapport, establish
what their customer really wants and gain commitment to take action
- Recognise and respond to buying signals
- Identify and sell the benefits, not the features of their
products
- Close a sale successfully
Duration
Two days: 9.30am - 4.30pm
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