Marshall Training Solutions - Developing a Customer Care Culture 

Marshall Training
Developing a Customer Care Culture

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Course Learning Objectives

Course Title
Developing a Customer Care Culture

Course Designed for
Managers and staff of companies of any size who have a customer - facing role.

Aim
The aim of this course is to enable delegates to create and maintain a positive and informed culture of customer care within their organisation.

Objectives
By the end of this course each delegate will be able to:

  • Identify the different kinds of customers
  • Establish why poor customer care happens
  • Describe customer likes and dislikes
  • Grasp the importance of the lifetime value of each customer and of building sound relationships with customers
  • Handle customer enquiries professionally
  • Design a procedure for handling customer complaints positively
  • Be assertive with their customers
  • Describe the importance of non-verbal communication
  • Recognise the seven types of difficult people
  • Develop a coping strategy for dealing with difficult customers

Duration
Two days: 9.30am - 4.30pm